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What we stand For

We build people, people build business.

IMAGE STAR PRIVATE LIMITED is a legacy name in India’s IT-hardware and printing industry, carrying forward over 30 years of trust, innovation, and excellence. Operating under our flagship brand IMAGE KING, we have built a strong presence across B2B channels throughout India – delivering printing solutions, consumables, and IT infrastructure to a wide spectrum of customers including businesses, educational institutions, hospitals, healthcare, government entities, and corporates.

WHY IMAGE KING STANDS OUT

Quality-Centric Philosophy: We believe cheap cannot be best – and best should never be cheap. For organizations that value reliability, longevity, and “peace of mind”, IMAGE KING represents premium quality and consistent performance.

Pan-India Network & Distribution: Our brand presence is backed by a robust network of dedicated channel partners across India. Wherever you are – small town or metro – chances are we have a partner nearby. We follow the principle: “We build people – and people build businesses.”

Make-in-India & Government Compliance: In line with the national vision of self-reliance, our printers and cartridges are manufactured in India. We are proud to have secured recognition under the national procurement platform Government e Marketplace (GeM) as a certified OEM/compatible-supplier – enabling us to serve government departments with compliance, transparency, and accountability.

• We are awarded with AEO status on import by the Government of India, which is known as Green Channel Import. We are also awarded Silver Certification by the Income Tax Department. This is a reward for our honest and ethical working style.

Innovation & Scale: We are working toward establishing India’s first robotic, fully automated toner-cartridge assembly unit – a leap forward in manufacturing efficiency, consistency, and scalability.

OUR SOCIAL COMMITMENT & VALUES

IMAGE KING has always believed in giving back to society. Profits are reinvested into social causes – from providing scholarships to students, to donating dialysis machines to hospitals – as part of our mission to contribute to a healthier, educated India. Our business ambitions are matched with social responsibility.

MISSION & VISION

Mission: To deliver top-quality, reliable printing and IT hardware solutions across India, while upholding trust, transparency, and social responsibility.

Vision: To be recognised as India’s foremost home-grown printing & IT hardware brand – synonymous with quality, dependability, and ethical business practices, serving corporates, educational institutions, government departments, and every customer who seeks excellence.

WHAT WE OFFER TO PARTNERS & CLIENTS

By partnering with IMAGE KING, corporates or government departments gain:

• Access to high-quality, Made-in-India printers and consumables.
• Nationwide distribution support and after-sales service.
• Regulatory compliance for institutional procurement through GeM and other government procurement channels.
• Assurance of quality, longevity, and reliability – reducing downtime, operational headaches, and total cost of ownership.
• The confidence of working with a socially responsible, ethically driven organisation that stands for more than profit.

Mr. Masood Khan

VISIONARY PIONEER

From working as a delivery boy to founding Image Star – and launching its flagship brand Image King – Mr. Khan has demonstrated grit, vision, and unwavering faith in India’s potential. Today, Image King stands as one of India’s leading compatible toner cartridge and printing-solution brand with a strong nationwide network and a reputation built on quality, ethics, and trust.

For Mr. Khan, “building India” is not a slogan but a lifelong mission. He envisions a self-reliant nation, and under his leadership, Image Star continues to work on innovations advanced printing technologies, and a dream to build a global brand proudly rooted in India. Mr. Khan’s work is deeply aligned with strengthening India’s technological independence including developing India’s first Make-in-India laser printer and working toward the country’s first robotic, fully automated toner-cartridge manufacturing plant.

For Mr. Khan, “building India” is not a slogan but a lifelong mission. He envisions a self-reliant nation, and under his leadership, Image Star continues to work on innovations advanced printing technologies, and a dream to build a global brand proudly rooted in India. Mr. Khan’s work is deeply aligned with strengthening India’s technological independence including developing India’s first Make-in-India laser printer and working toward the country’s first robotic, fully automated toner-cartridge manufacturing plant.

build the dealer’s business, and the brand will build itself.

Our Team

Image King is powered by a dedicated team spread across multiple branch offices nationwide, working every day to ensure that 400+ distributors and 5,500+ dealers across India, from Leh Ladakh to Andaman, from Jaisalmer to Nagaland, are supported, supplied, and never left without answers.

Our team believes in one simple truth: when our partners succeed, we succeed.
1995
The Beginning | Ritchie Street
Began as Dot Matrix Ribbon manufacturers, revolutionising the market with easy "Jig Jag" refills in sachets, replacing messy traditional refill packs.
1999
Toner Cartridge Refilling Pioneer
Among the first in South India to introduce professional toner cartridge refilling, making printing affordable for thousands.
2001
Building an Industry
We didn't just grow, we trained and empowered countless traders, creating a thriving refilling ecosystem across the region.
2002
Powering Refillers
Launched high-quality toner powder in sealed bottles, setting new standards for consistency and performance.
2003
Expanding our Footprint
Opening own branches from Madurai to Bengaluru, Kochi, Hyderabad, Delhi, Ahmedabad, and Guwahati — Image King became a truly national presence.
2004
Remanufactured Inkjet & Toner Cartridges
Sustainable, reliable, and cost-effective printing solutions for a growing India.
2007
Compatible Toner Cartridges
Delivering performance equal to global brands at unmatched value.
2017
Stronger Through Transformation
With the launch of GST in India, we restructured boldly — consolidating operations in Chennai and building one of India's strongest nationwide distribution networks.
2023
Entering The Printer Segment
Launched Thermal Billing Printers and Barcode Printers empowering retail and logistics industries.
2024
India's First Laser Printers
A historic leap bringing innovation and self-reliance to Indian printing technology.
2025
A4 Copier Paper Launch
Completing the circle from paper to printer under one powerful brand.
Present
One Vision. One Brand. One Leader. One Team.
From a small beginning to becoming India's largest selling toner cartridge brand and India's first laser printer manufacturer. Image King stands tall — a proud journey from Paper to Printer, built on trust, courage, and relentless innovation.

WHAT CHANNEL PARTNERS SAY

VERDICT FROM THE FIELD

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